Description: I created three unique photographic media designs for Innbeauty Project, a renowned cosmetic brand. The primary objective of this project was to design advertisements that would complement the overall branding of Innbeauty Project. To achieve this, I carefully crafted the layout and design of the advertisements based on their existing branding elements, specifically their maximalist and vibrant color palette.

THE CONCEPTS:

MAXIMASLIST

ULTA-CORE

GIRLIE-POP

VIBRANT

Olive Green

#BFBB7E

Moon Dust

#D9D3CC

Charcoal

#221E1F

Second Social Media Slides

Client: Student Project

Social Media Slides

Client: Student Project

Denim

#3B6D8C

CHALLENGE: Create a set of three social media slides based on product of our choosing. Then create another with the opposite concepts.

Description: The second series of ads draws inspiration from the design trends of the 1960s and 1970s, incorporating elements like human faces to highlight the product being advertised. The typography used in these ads is playful and fluid, deviating from the clean and minimalist look of modern typography to create more expressive and artistic forms that capture the viewer's attention.

FONT CHOICE

THE CONCEPTS:

MUTED

ZINE

SEARS

RURAL

Watermelon Pink

#2291F2

CHALLENGE: Create a set of three social media slides based on product of our choosing. Then create another with the opposite concepts.

Rossa Cora

#E70204

Rosy Pink

#F26BC3

The inspiration behind the color scheme is drawn from the vivid and lively colors utilized in InnBeauty Project's branding. These colors are well-known for their ability to evoke a feeling of hopefulness, enhance the natural beauty, and create an overall sense of vibrancy.

Sulphur Spring

#EAF207

Deep Brown

#400601

Blue Dress

#2291F2

COLOR PALETTE

Golos is a sans-serif font, it has clean lines and absence of decorative flourishes to convey a sense of minimalism and purity, mirroring the simplicity often associated with beauty products. This font choice ensures that the brand's message remains clear and concise, allowing the focus to be on the product itself and its promise of enhancing natural beauty.

The second set of slides features a color palette that exudes a tranquil and soothing vibe. The soft hues of pink, blue, and muted green have been thoughtfully selected to add a hint of playfulness and femininity to the overall aesthetic of the era. These colors have been influenced by the trends of the time, such as the bohemian and disco styles, which were known for their bold and experimental use of color.

COLOR PALETTE

FONT CHOICE

These fonts, with their graceful curves and intricate details, captured the essence of the era's romanticism and opulence, reflecting the allure and allure of the beauty industry during that time. The have a flowing and cursive letters, added a touch of femininity and allure, mirroring the graceful movements and poised demeanor of the women depicted in these ads. Meanwhile, serif fonts, with their classic and refined appearance, lent an air of authority and prestige, positioning the advertised products as essential elements of a sophisticated lifestyle.

Type Booklet

Frankenstein type poster