Type Booklet: Paul Renner

Client: Student Project

Description: This booklet centers around the life and work of the notable Type Designer and Artist, Paul Renner, who is renowned for creating the iconic font, Futura. The cover of the booklet is designed with a dynamic and visually appealing layout, incorporating textures and colors from different angles. The first few pages of the booklet contain a brief biography of Paul Renner, providing an insight into his life and the inspiration behind his work. The second page showcases his masterpiece, Futura, displaying its various styles and formats. Additionally, the booklet includes examples of the font's usage, such as numbers, symbols, and logos, highlighting its versatility and functionality in different settings.

THE COLOR PALETTE

Flame Scarlet

#D92534

Puffin's Bill

F24E29

Vanilla

#F2DABD

Set Sail

#2C5773

Ganache

#40241A

The inspiration behind my color palette draws from the iconic style of the Bauhaus movement. As an ode to the movement's emphasis on simplicity, my color scheme predominantly features primary hues that are known for taking center stage. These vivid colors are intentionally juxtaposed against neutral backgrounds, creating a sharp contrast that evokes a sense of clarity and order.

Challenge: To create a booklet based on Type Designer from the Cooper Hewitt museum, select a font, research its creator, and design an engaging layout using varying text sizes and shapes.

In order to pay homage to the Bauhaus movement, I decided to adorn the two inner pages with a series of striking angels that are full of life and motion. To ensure that the essence of this style was truly captured, I focused on using simple forms and shapes that were devoid of any unnecessary embellishments. Additionally, I maintained a cohesive color scheme throughout the pages and experimented with different textures to create a visually interesting and stimulating experience for the viewer. 

THE DESIGN